Listen now (45 min) | Your first book, we’ve all found, is usually something you’ve been mulling for a while. You second might be the same—so the question, how do you get you ideas, seems both confusing—I don’t know—and unnecessary—I have lots. Nonfiction, essays—when we first get started we’re bursting at the seams. What to write next isn’t a problem—until it is. Or until you find yourself wanting to think about ideas differently—about what you want to write or say, but also how you’d like it to be received and by who.