Episode 197 #HowtoWinatPR

Listen now (48 min) | Marika Flatt is the founder of PR By the Book, an independent publicity firm dedicated to working with authors, publishers and books. Their tagline is “from author to influencer,” and we talk about that process—and how your goals as an author (sell books, get speaking gigs, sell earlier books, increase name recognition, even sell products or services) change how you might work with a publicist, and even whether you should work with a publicist at all.

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