Listen now (39 min) | Sometimes, the internet turns against you. What to do, what not to do, how to ride it out and remember--the loudest voices aren't necessarily the most numerous. Over the course of our careers, both Jess and I have endured some PR storms. We share some of the gory details, but more importantly, advice from PR pros and from our experiences on how to handle it when you go a little bit viral in the worst way.
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