Who Will Read My Book? Know Your Market: Blueprint for a Book Step 3

Who Will Read My Book? Know Your Market: Blueprint for a Book Step 3

Episode 324

In the first two Blueprint steps, we went high level, talking about your why and your point, and why those are key things to consider in writing the book you want to write–that will reach the readers you want to reach. In this episode, we get practical. Because while you need a why and a point to reach readers, you also need to know something about those readers–where they hang, what they’re looking for, and how you can become a part of it. In other words, it’s time to talk about the market.

This is the third episode in the 10-part Blueprint for a Book Series. Start with Step 1, do the work (we’ll give you an assignment every week), and in 10 weeks, you’ll have a solid foundation for a first draft or revision of your project that will help you push through to “the end”. For the details on the challenge, and to sign up for weekly encouragement, bonuses and the chance to win a blueprint critique, head to authoraccelerator.com/amwritingblueprintchallenge


There are several things to do this week, most of which involve some time hanging around a bookstore. You’re welcome!

  • Find a working title for your book.

  • Name your genre (fiction) or category (for memoir or nonfiction.)

  • Find at least two comp titles that help put your book into context.

  • Write one paragraph on your ideal reader – not just about the demographics that define them, but about what they feel/need.

(Note: We suggest you download a Blueprint answer workbook to keep track of your 10 assignments. That will make it easier to revise, review and come back to your work. Click to grab yours for fiction or nonfiction. If you are writing narrative memoir (a story), use the fiction workbook and assignments. If you are writing self-help/memoir, use the nonfiction workbook and assignments. Prefer paper? Tape the assignment into your journal and make a nice big heading so you know: This is Step 3. This is the page (or pages) about my readers.)


Seressia Glass Episode, How to Love Writing What You Can Sell

Four Thousand Weeks: Time Management for Mortals, Oliver Burkeman

The Wild Edge of Sorrow, Francis Weller

Episode on books on nonfiction proposals

The Art of the Book Proposal, Eric Maisel

Florida Woman, Deb Rogers

Think Like a Monk, Jay Shetty

Blueprint for a Book (Fiction and Memoir)

Blueprint for a Nonfiction Book


Rona Gofstein is an Author Accelerator Certified Book Coach. She specializes in helping writers of genre fiction who have never given up their dream of being an author develop, write, and revise their novels. She writes contemporary romance and will be launching a new series and pen name later this year. She desperately needs her morning coffee, thinks reservations are the best thing to make for dinner, and believes that one day she will find the magic planner that will keep her perfectly organized. Find out more about Rona HERE.

For more from KJ, subscribe to her newsletter: Read. Eat. Listen. Or grab one of her novels, In Her Boots and The Chicken Sisters, wherever books are sold. Wondering about KJ as a book coach? Her current offerings are HERE

For more from Jennie, subscribe to her weekly newsletter. Or grab one of her Blueprint books, wherever books are sold. You can learn about getting matched with an Author Accelerator book coach or becoming a book coach at authoraccelerator.com

This summer is all about starting a project, but if you already have a novel or memoir manuscript and you’re ready to go ALL IN, you’re going to want to do Author Accelerator’s Manuscript Incubator. Registration is open for the intensive, 7-month coaching opportunity that offers one-on-one support and guidance for novelists and memoirists planning to have a submission-ready project by early 2023—and includes the opportunity to have that project reviewed by a group of agents and editors when it’s ready. For more information, head to authoraccelerator.com/manuscript-incubator.

Entertaining, actionable advice on craft, productivity and creativity for writers and journalists in all genres, with hosts Jessica Lahey, KJ Dell'Antonia and Sarina Bowen.