Top Five Reasons Pre-Orders Matter

A primer on the almighty power of book pre-order numbers.

Hi #AmWriters! Jess here. My brain is focused on pre-orders, so let me explain how pre-orders can make or break a book.

  1. Print runs. Pre-order numbers help publishers predict how many books they should print. Recently, Ron Lieber’s pre-orders were so strong for his book The Price You Pay for College (and rightly so, it’s a fantastic book) that it went in…

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