Top 5 Ways to Win at Newsletter Subject Lines

As social media gets even more crowded, a newsletter is an author’s most precious tool, and the best way to own your readership. But you have to be willing to put a salesperson’s hat on in order to engage your audience. Here are five ways we’ve learned to attract reader’s attention, and to keep our open rates up.

ONE: Be newsy! No matter what kind of wri…

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