Talking TikTok (and Reels too): Episode 341 on Video content--the Why, the How To, and is it Worth the Time Suck?
Talking TikTok (and Reels too): Episode 341 on Video content--the Why, the How To, and is it Worth the Time Suck?
Jess explains why she started a daily video series, how she does it, and answers the time suck question....kind of.

Hey #AmWriters! Jess here. I recorded a bunch of videos to answer all of your questions about creating video for book marketing but in the end, I figured an entire episode needed to happen in order to really get into the topic.

I started creating daily videos based on the content in The Addiction Inoculation because I wanted to the information out there, and if it sold some books or rustled up some speaking invitations, great. At the time I’m writing these show notes, I’m 63 videos deep, and yes, it’s a massive time suck. It takes a lot of work, and a lot of patience through plenty of mistakes but the experience has been a net gain for me overall in terms of education and exposure.

I hope this flattens the learning curve for you, and please report back in the #AmWriting Facebook group if you have anything to add or advice to offer!


The #AmWriting Facebook Group

Jess on Instagram

Jess on TikTok

Jess on Twitter

Listeners, the team at Author Accelerator knows that all kinds of people can make good book coaches. It’s not necessarily people who have had massive success as writers themselves. It’s not necessarily people who have secured agents, book deals, degrees, or awards.

It’s people who really could spend all day talking about books, who get excited by the idea of lifting up other writers, and who are ready to back up their passion for writing with skills, training, and hard work.

If that might be you, join the Author Accelerator team for two days of exploration on November 30 and December 1, 2022, to find out if 2023 will be the year you launch a book coaching business or level up the one you already have. Head to bookcoaches.com/dreamjob to learn more.



Entertaining, actionable advice on craft, productivity and creativity for writers and journalists in all genres, with hosts Jessica Lahey, KJ Dell'Antonia and Sarina Bowen.