Sep 10, 2021 • 42M

Episode 280: Book Launching Fun with Jess

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Appears in this episode

Entertaining, actionable advice on craft, productivity and creativity for writers and journalists in all genres, with hosts Jessica Lahey, KJ Dell'Antonia and Sarina Bowen.

By popular request, it’s the 2021 The Addiction Inoculation Launch Story! Jess fills us in on the weirdness and craziness that was a mid-pandemic non-fiction book release. Her advice includes: don’t try to do too much, target your energy—and ask for help making choices when you don’t know what to do when. We talk balancing an outside and an inside publicist, working with local booksellers for signed copies and larger orders, the challenges of a world with far fewer speaking opportunities and just generally what went right and what could go better next time.

Links from the pod

Nicole Dewey

Media Mail via Paypal

Jess in People Magazine



The Guncle by Steven Rowley

On Writing: A Memoir of the Craft by Stephen King

Horns by Joe Hill


Rosaline Palmer Takes the Cake by Alexis Hall

KJ Recommends:

Battle Royal by Lucy Parker

We are so grateful to our sponsor, Author Accelerator, and the writing community they’ve built! If you’ve considered becoming a book coach as a side gig or possible fresh new career, I—as in KJ—can’t recommend their coaching course highly enough. I’m doing it now, and even people who already have coaching businesses have joined in to build skills and connections. Plus it’s super fun. Head to for more details, or visit to for their free book coach matching service.