Mar 12, 2021 • 40M

Episode 254 How to Prep a NonFiction Launch the Jess Way

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Entertaining, actionable advice on craft, productivity and creativity for writers and journalists in all genres, with hosts Jessica Lahey, KJ Dell'Antonia and Sarina Bowen.

Jess’s new book, The Addiction Inoculation, launches April 6th, and we talk about all the things she’s done to set herself up for feeling like she’s done everything in her power to make this launch a good one. We discuss the differences between launching fiction and non-fiction, first book vs. second book, non-covid v. covid, when to hire a publicist, turning a book into a speaking career and (as always) more.


Sarina: Spoiler Alert by Olivia Dade

Jess: 1619 by James Horn (watching: Jamestown on Amazon Prime)

KJ: You’ll Never Believe What Happened to Lacey by Amber Ruffin and Lacey Lamar

Spring is coming (slowly here in New England) and we’re excited about the whole idea of change and new beginnings and birds and grass and—stuff like that. What does that have to do with #AmWriting? Maybe it’s time for a new beginning for you as a book coach? Just imagine enrolling in the classes, meeting a cohort, learning all the ways coaches are editorial and emotional support for writers and then starting to line up your first clients. Students working with Author Accelerator say they begin to book authors before they’re even done with the course, and often end up being booked months in advance. Sound like fun? AGREED. Go to to learn more.

And at the beginning of the episode, we listened to Jess talk about all the things she loves about The Great Courses – and we think you’ll like it too! Whether you want to learn ASL, deep dive into Russian literature, or study more about the history of getting to where we, as humans, are today; The Great Courses Plus has a topic for you. You can find out more by visiting