Episode 236 #Shipping Your Creative Work with Seth Godin (Take Two)

Episode 236 #Shipping Your Creative Work with Seth Godin (Take Two)

MADNESS! We don’t know how, but somehow this went live without audio at midnight. So here it is again for you subscribers, with —the actual podcast episode.

We don’t have a lot of repeat guests, but Seth Godin can come on the podcast any time he wants. Seth is a fountain of wisdom about writing, pitching, selling, and building your audience, and his new book, The Practice: Shipping Creative Work, is a great addition to his (substantial) body of work.

Seth Godin is not only the master of the short pithy book of helpful advice, he’s the master of dishing out that advice straight from his brain to yours, as well. He does not have to stop and re-frame. He does not meander about his point. Not one bit. He’s a fountain of quick sentences that wallop you upside the head with their truth and clarity and demand to be written down. Here are just a few from this interview, which you won’t want to miss:

“Process saves us from the poverty of our intentions"

“There is never enough reassurance from outsiders” 

Don’t let your audience expect another greatest hits album every time

“Be the boss of the process”

“Creativity is an act of leadership”

Jess, Sarina and Seth talked about getting the work out there to your readers. That’s it. Shipping the work. Sure, we also talked about how it gets done because we always do (and Seth reveals Isaac Asimov’s advice for getting 400 books written) but in the end, the work has to end up with your readers.

We did not talk books this week because we were on a tight schedule and Seth had so much wisdom to share, we skipped it. However, Seth recommended the documentary Double Take about the sculptor Elizabeth King, who is quoted in The Practice: “Process saves us from the poverty of our intentions.”

Find more about Jess hereSarina here and about KJ here and don’t forget our sponsors and partners, Author Accelerator’s Book Coach training at bookcoaches.com/amwriting and DabbleWritingSoftware. They’re hand-picked because we LIKE them. So check them out.

Finally—KJ here—Obviously, with The Chicken Sisters coming out in December, book marketing has been on my mind.

One thing I learned in the last go-round when How to Be a Happier Parent came out is that it’s a bad idea to do it alone. There’s no way I could have done the whole launch by myself and you know, still had all my faculties intact.

One piece of help I got was taking a course called How to Launch a Bestseller from Tim Grahl, a book marketing phenom who’s had dozens of clients on the bestseller list. He pushes my buttons a little—because no matter what anyone says, you CANNOT make a bestseller yourself and to believe you can is to set yourself up for failure—but his advice is solid.

Another piece of help I got was from Sue Campbell, a book launch coach who helped me execute some of the monster-sized launch plan I put together based on Tim’s course. We had fun together and did some really fun things, like a quiz (find your parenting mantra).

Sue was actually personally trained by Tim and now she’s launching a really cool thing.

It’s a monthly membership that will give authors the resources they need to build an audience and the opportunity to pick Sue’s brain on a weekly basis. 

Basically, Sue’s the perfect person to help you set and reach your goals for your author career.

Membership in the club includes:

  • Direct access to Sue Campbell, Book Launch Certified Coach and her team at Pages & Platforms team at a fraction of the cost to hire them privately.

  • Mindset coaching to help you break through your marketing block and find your “clean selling” approach.

  • Help with goal setting and attainment.

  • Specialized coaching and workshops to get the knowledge and skills you need to market well and avoid wasting time and money.

  • 24/7 access to a community of fellow authors.

  • Access to special expert guests from time to time, including Tim Grahl.

Another big benefit: this club is a flexible way to get marketing help when you need it. There’s no long-term commitment.

And she’s offering a free-month trial right now. There are live calls every Friday at 1 p.m. Pacific time/4 p.m. Eastern.

I know for myself, having a community of like-minded people helps me make huge progress. (Heck, that’s what the #amwriting podcast and Facebook group is all about!)

I highly recommend you give Sue’s Your Next 9000 Copies club a try. I’ll be there too. And this is, as you’ve probably guessed, an affiliate link for the #AmWritingPodcast, so use it and you support us too. But I wouldn’t recommend Sue if I didn’t believe in her.

Entertaining, actionable advice on craft, productivity and creativity for writers and journalists in all genres, with hosts Jessica Lahey, KJ Dell'Antonia and Sarina Bowen.