Episode 227 The Joy of #Self-Promotion: promoting yourself and your work

Episode 227 The Joy of #Self-Promotion: promoting yourself and your work

It’s the topic every author seems to love to hate: self-promotion. Sharing our work on social media, pitching ourselves to podcasts and reaching out to friends and colleagues to ask them to boost us up in various ways can feel hard—but it shouldn’t. It’s part of the deal—and the people around you don’t mind. In fact, they want to know when you have a new book or article out, especially if you’re a regular and generous supporter of the good work the people around you are doing as well.

We talk about getting past the emotional hurdle here, and then we talk about the how best to get the job done—best practices for self-promotion and a lovely list of “Glamour Don’ts” for those who are worried about getting it wrong.

Links from the Podcast



Sarina: What Happens Next by Colleen Clayton

KJ: A Star is Bored by Byron Lane

Jess: The Overstory by Richard Powers

Have you checked out Author Accelerator’s Book Coach training at bookcoaches.com/amwriting? Seriously, if every time you hear us talk about book coaching, you think to yourself—hey, I could do that!—you should. They have great programs for fiction, non-fiction and making your side-gig full time—and they offer tuition help for BIPOC coaches as well—more info on that at bookcoaches.com/equity.

And if you haven’t tried Dabble yet, YOU MUST. Just go play with the storyline building tools. Trust us.

And—have you checked out the Bookable Podcast? Audio explorations of the books you might want to read next, with a host who’s a veteran of a much-loved, much-missed NYC live monthly book event.

Entertaining, actionable advice on craft, productivity and creativity for writers and journalists in all genres, with hosts Jessica Lahey, KJ Dell'Antonia and Sarina Bowen.