168: #LuckFavorsTheBold


As the wheel of fortune spins, Jess gives us the blow by blow of this week’s celebrity endorsement - spoiler alert...it wasn’t entirely luck! When someone with 10 million followers on Instagram shares a pic of herself reading your book—things happen. And they happened for Jess. But there's a little secret history there. Sure, lightning struck, the stars aligned and everything fell together. But if Jess hadn't done the groundwork, it probably never would have happened.


Jess: Archaeology From Space: How the Future Shapes Our Past by Sarah Parcak, @indyfromspace www.sarahparcak.com

KJ: City of Girls, Elizabeth Glibert


The Vermont Bookstore in MIddlebury Vermont